Laura Tenison MBE

Founder & CEO of Jojo Maman Bébé

As the Founder and CEO of JoJo Maman Bébé, Laura has grown the company organically from its start- up in 1993 to become the UK’s leading boutique mother and baby omni-channel retailer. Offering in- house designed fashionable maternity wear, a Breton inspired children’s collection and original nursery products, gifts and toys; JoJo offers everything you need from pregnancy to pre-school. She manages a team of 5 dedicated directors, each with their own expertise.

Starting up with capital of just £50K and two part-time members of staff, JoJo now has a gross turnover of nearly £70M and employs 900 people. The company has 94 stores across the UK and Ireland, and continues to expand domestically from the vantage point of being the only national specialist retailer in the maternity, baby & child sector.

Customers have the benefit of accessing the business conveniently via the website, digital marketing or a store visit for advice from the exceptionally well-trained teams. In-store events are an essential part of the customer journey, cementing a long-term relationship with the brand. Internationally, the business sells across the globe on a small scale and concentrates on building brand awareness via trade sales with the major markets being Germany and the Middle East.

Business to consumer sales continue to expand rapidly in Ireland, Europe and the Far East. JoJo Maman Bébé is a Certified B Corp which audits the company ethos of putting people and the planet above profit.