Julie Grieve

Founder & CEO of Criton

Julie Grieve is the Founder and CEO of Criton, a guest engagement platform for the hospitality sector. Criton allows independent hotels, serviced apartments and groups to create a guest app into which all of their guest facing technology can be integrated including booking, check-in, mobile access and mobile ordering.

Julie set up and was CEO of Lateral City, a luxury serviced apartment operator in Scotland when she had the idea for Criton, having been frustrated at how static her guest information had become and how disconnected she found the hospitality tech world. Julie’s vision for Criton is to give independent operators access to big chain technology.

 Julie is also a Director of Women in Tourism, an Ambassador for Women’s Enterprise Scotland and she sits on the People and Culture Advisory Board for the HSMAI.

Her early career was spent in serviced offices where she eventually became MD of Abbey Business Centres, a UK wide serviced office operator, which she returned to profit, grew to a turnover of £20m and successfully sold in 2011. Julie also owns a “compact and bijou” gift and homeware shop in the beautiful seaside village of Elie, which she runs with her husband and where she now lives.