Founder, Transmission Private & Profile

Jordan Greenaway is founder of Transmission Private and Profile. Over his career, he has launched, scaled, and invested in a number of creative services businesses.

Transmission Private is an award-winning agency that advises high-profile individuals on their public images. Profile is a thought leadership agency that supports entrepreneurs, executives, and other professionals to build their profiles across multimedia, social media, and media coverage.

Headquartered in London, Jordan has grown the two companies from a standing start to revenues in excess of £2 million. For six years running, he has also been recognised by Spear's Magazine as one of the leading communications advisors to entrepreneurs and high-net-worth individuals globally.

Before founding the agencies, Jordan was the third member of a public relations company that grew to a team of more than twenty people, launching operations in North America, India and Asia-Pacific. He started his career as a researcher to a former Minister.

Jordan serves on the Board of FINCA International, the global NGO that operates in more than 20 countries. Founded in 1986, FINCA was one of the first NGOs to provide small loans to ambitious entrepreneurs in the developing world to launch businesses to generate local growth, create regional employment, and provide sustainable pathways for families out of poverty.

Why do you support the work of The Entrepreneurs Network?

The Entrepreneurs Network has established itself firmly as the leading voice for ambitious company owners in the UK. Philip and his team have built an unrivalled bridge between Westminster and the entrepreneurial community in London. Politicians listen incredibly closely to what The Entrepreneurs Network say because policymakers from all parties know that they genuinely know how business-founders are thinking and they intimately understand the challenges and tripwires that face companies that are trying to build big businesses.

What research should more people read

Everyone needs to take the time to read the Startup Manifesto, which lays out tangible and crystal-clear policy recommendations on how to turn the UK into a hub for fast-growing, ambitious businesses, especially around ensuring that new tech regulations do not create new barriers to entry. New businesses are, by their nature, disruptive and regulatory frameworks need to stay open-minded to accommodate new ways of doing things. The Entrepreneurs Network’s work on Open Banking-style reforms is a good example of that in action.

Why is the UK an attractive place to grow a business?

More than anything, I have found that people in the UK are more open to trying new products and experimenting with different ways of doing things. There is good evidence to show that Brits are often early adopters of new technology, products and brands – there is an openness to doing things differently. The policy framework, however, needs to similarly embrace that openness.