Named as "The 10 Best Foundations of All Time" for 2020 and again in 2021 by Harper's Bazaar USA and nominated as "Best New Brand" by Vogue UK, EX1 was founded by beauty-obsessed biochemist Farah Naz after she struggled to find an affordable foundation that matched her olive skin tone. Worn by Joaquin Phoenix and Rami Malek as they collected their Oscars and Adele as she won 4 Brit Awards, EX1 Cosmetics has graced the faces of Michelle Obama, Britney Spears, Reese Witherspoon, Emma Stone, Rita Ora, Margot Robbie, Hailey Bieber, Cardi B, the Kardashians and a host of Hollywood’s biggest names. EX1 Cosmetics quickly became popular with non-olive skin toned women, who found the unique blend of pigments was giving their skin a “superstar glow”.
Heralded by The Today Show in the USA as the world's Top 5 most disruptive beauty brands, EX1 Cosmetics is the fastest selling cosmetics brand to sell in retail giant Superdrug, as well as currently being the no.1 selling beauty product on AS Watson UAE online, the world's biggest health and beauty retail group.
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