Richard Hilton, Founder of Gymbox at the Leap 100 Breakfast

Gymbox founder Richard Hilton stumbled upon the idea for his company as a skinny 19-year-old living in New York and working in advertising, as we found out at a recent Leap 100 roundtable.

He wanted to bulk up. “The Americans were having a lot more success with women than I was because they were all huge,” he explained. He signed up to a gym, but was uninspired and lost enthusiasm after three months. Then he came across Crunch…

Check out Philip’s full article for City AM here!