“If any of my competitors were drowning, I’d put a hose in their mouth and turn on the water.”
So says the pugnacious Ray Croc in “The Founder” – a film focusing on the automation and standardisation of the franchise McDonald’s in 1950s USA. Croc (played by Michael Keaton) is determined to the point of ruthless, buying out the original McDonald’s brothers and then setting up a store right next to the original to put them out of business.
The film, like the chain, will divide audiences. Has McDonald’s brought more to the world than it has taken away? Whatever your opinion, the film is thought-provoking and thrilling, and well worth a watch.
Read Philip Salter’s full Forbes review of “The Founder” here.