How to Win in China: Tapping into the Chinese Market for Growth

How to Win in China: Tapping into the Chinese Market for Growth
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Date(s) - Friday, November 3, 2017
3:30 pm - 5:00 pm

11-12 St James’s Square
(Next to Chatham House)



Half of the world’s economic growth is happening in China, with The Economist forecasting that by 2024 it will overtake America to be the largest economy in the world. But there is a lack of understanding about how to successfully do business in China. This event aims to shed some light on this.

Bo JI is the Assistant Dean of Global Executive Education & Chief Representative for Europe at Cheung Kong Graduate School of Business (CKGSB). Bo has served at senior management level at the headquarters of many fortune 500 companies including Monsanto, Cargill, Pfizer, Wrigley and Mars.

Bo has been teaching EMBA/MBA students from many world’s most prestigious business schools. He also serves as senior advisor to Chairmen and CEOs, and is also a frequent speaker at international conferences and on the media.  For 15 years, Bo lived in the US for study and work and lived in France for 8 years.

More than half of our alumni are at the CEO or Chairman level and are leaders, collectively, at one-fifth of China’s most valuable brands. They shape more than $1 trillion in annual revenue. These alumni include:

  • Jack Ma, Founder& Chairman, Alibaba Group – One of the largest global e-commerce companies
  • Ralph Speth, CEO Jaguar Land Rover – UK’s largest automotive manufacturing business
  • CHEN Yidan, Co-Founder, Tencent – China’s largest tech company by revenue
  • Zhou Hongyi: Chairman and CEO of Qihoo 360, one of China’s top search engine and antivirus companies
  • Sun Yiping: CEO of Mengniu Group, one of the leading dairy product manufacturers in China
  • Liang Xinjun: Former Vice Chairman and CEO of Fosun Group, China’s largest private-owned conglomerate

15:30 – 15:45 Arrival/Networking
15:45 – 16:15 Introduction: Bo JI
16:15 – 16:45 Q&A
16:45 – 17:00 Networking

Please contact to enquire about a place.

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