Sara Murray OBE (M.A. Oxon) is a serial entrepreneur. She founded Ninah Consulting, which uses proprietary software to advise clients, including GSK and Coca-Cola, on marketing effectiveness, and sold it to Publicis Groupe.
In 1999, Sara founded Inspop, which owns the brand Confused.com. She built and sold the online company to the Admiral Group. She was a non-executive Director of Schering Health Care and a founding board member of Seedcamp.
In 2005, Sarah founded mobile personal alarm system Buddi. Buddi is today an integrated products and services company with established location and monitoring offerings in the Safety and Health and Security markets.
Sara won the Entrepreneur of the Year Award 2009 and sits on the Technology Strategy Board Governing Board. Sara was awarded an OBE for services to Entrepreneurship and Innovation in the Queen’s Birthday Honours 2012 and is a qualified helicopter pilot.