Rita Sharma OBE founded the travel agency Worldwide Journey in 1986 as a ‘bespoke travel agency’. It was rebranded to Best At Travel in 2003 and has since expanded to provide other services including cruises and flights and reported a turnover of £81 million and gross profit of £8.4 million to December 31, 2014.
Born in India but brought up in Ilford, Essex, since childhood, Rita dropped out of law school at Sussex University after a term to start her travel agency. Her husband, Rahul Sharma is an accountant who joined the business shortly after its formation. Rita was awarded an OBE in 2007.