Laura Tenison

Laura Tenison


As the founder and Managing Director of JoJo Maman Bébé, Laura Tenison OBE has grown the company organically from its start-up in 1993 to become the UK’s leading mother and baby boutique multi-channel brand. Laura previously ran a small fashion company before setting up a French property business based in Brittany. When she sold this venture, her aim was to bring the quirky nautical style home and offer practical and affordable fashion for mothers and babies.

With start-up capital of just £50,000 and only two part time members of staff, Laura has grown the company to a forecast gross turnover of £50m in the current financial year. The company, now with 68 stores nationwide and 700 employees, continues to expand both organically in the UK and via trade sales to over 60 countries across the world.

Laura is a keen cyclist and is passionate about sensible environmental policies. She has launched a nationwide clothing recycling initiative called From a Mother to Another which encourages parents to gift outgrown clothing to those in need.

Laura has recently taken part in the BBC’s Peter Jone’s Meets, Beat the Boss, The Apprentice – You’re Fired, Channel 4 News, BBC Breakfast TV and BBC2’s Working Lunch, BBC Radio 4 and 5, Sky News and Bloomberg TV - to name a few.