Alex launched Hassle.com 2013 and is a passionate believer in the power of the sharing economy to improve people’s lives - enabling individuals to take control of their working life and become micro entrepreneurs. Hassle.com won ‘Best Sharing Economy Business’ at the Europas in 2015.
In 2014, TechCity Insider named Alex ‘Entrepreneur of the Year’. She has also been included on the ‘Silicon Valley Comes to the UK Scale-up Top 100’ - a list highlighting British entrepreneurs expected to lead their firms to £100m in revenue in three to five years. In March 2015, Alex won ‘Start-up Founder of the Year’ at the FDM Everywoman in Technology Awards.
Alex’s forthright views has seen her become a trusted source for commentary on the future of the sharing economy, women in tech, VC funding and the UK startup sector. Her experience has seen her appointed as chair of the Coalition for a Digital Economy (Coadec) and named on the board of the government backed Sharing Economy UK trade body. In September 2015, she co-presented BBC Three ‘Girls Can Code’ as part of their Thinking Digital season.
Alex launched her career in the US working on the campaign team of a major US politician. In 2006, she returned to the UK to become a consultant for Accenture, and from there entered into the world of entrepreneurship.